RFID and SICPATrace are good solutions for PMI and would help solve the problem, but PMI may not be ready for these solutions just yet. In particular, the RFID technology is not a solution the company can handle just yet because of the high costs associated with the technology. PMI is not ready to spend the amount of money that RFID technology requires and that is why the SICPATrace is a better solution for PMI right. SICPATrace costs much less than RFID has detailed product marking, and has the capability to spot check products at different points along the supply chain. An absence of the code would reveal counterfeit merchandise. The problem that PMI has with SICPATrace though is that it does not meet the speed requirements of its cigarette manufacturing. SICPA though believes that its solution does meet all the requirements and that Phillip Morris is being too lax towards the smuggling issue and not dealing with it like they should.
PMI will be successful in solving its problem if it continues making a full commitment to the solution, but if it continues point out problems in every solution that is created for them, the problem will continue to exist and even get worse.
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