Had PMI correctly identified the problem it faces? Has PMI identified the people, organization, and technology issues associated with the problem?

By agreeing to the 2004 settlement, PMI has acknowledged that it had a problem with its supply chain and that it must take decisive action in order to prevent illegal smuggling of its products. Unauthorized dealers such as Otamedia are recognized a major problem for PMI and its attempt to implement new technologies to help watch over its products along the supply chain shows that they recognize that their current technologies are not doing enough to prevent illicit activities involving its products.